Thomas Cook / Neckermann
Client
Thomas Cook / Neckermann
Services
HTML/CSS UX/UI Design
Industries
Travel
Key Deliverables
Translate advertisement into digital marketing assets
For this project, I successfully translated the video commercial into a series of impactful advertisement assets, including eye-catching banners and visually engaging social media creatives. Additionally, I focused on optimizing the landing pages based on data insights to ensure an enhanced user experience and higher conversion rates. Through these deliverables, we aimed to maximize the impact of Thomas Cook's summer campaign and boost its overall effectiveness.
The collaboration with Thomas Cook proved to be a fulfilling experience, as we seamlessly transformed their video commercial into a wide range of digital marketing assets. By leveraging data-driven optimizations, the improved landing pages fostered higher user engagement and conversion rates. Together, we created a comprehensive digital marketing strategy that contributed significantly to the success of their big summer campaign, ultimately driving higher customer acquisition and achieving campaign objectives.