Sixt

Optimization and Ideation

Optimization and Ideation

Optimization and Ideation

Collaborating with a talented team at Wunderman Thompson, I had the opportunity to be part of an exciting optimization project for Sixt. Our goal was to improve the rental experience by implementing effective strategies based on data insights, business KPI’s and customer feedback.

Collaborating with a talented team at Wunderman Thompson, I had the opportunity to be part of an exciting optimization project for Sixt. Our goal was to improve the rental experience by implementing effective strategies based on data insights, business KPI’s and customer feedback.

Collaborating with a talented team at Wunderman Thompson, I had the opportunity to be part of an exciting optimization project for Sixt. Our goal was to improve the rental experience by implementing effective strategies based on data insights, business KPI’s and customer feedback.

Client

Sixt

Services

UX Research UX/UI Design

Industries

Transportation and travel industry

Key Deliverables

Enhance the overall experience through data-driven strategies and optimized decision-making

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

To achieve our objectives, we established key performance indicators (KPIs) to measure success. Through thorough analysis of data and conducting interviews with Sixt's stakeholders, we gained valuable insights. We then designed a series of A/B tests to compare different approaches and identify the most impactful optimizations for the rental process.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules
Full Dashboard with Sidebar
Full Dashboard with Sidebar
Full Dashboard with Sidebar

As a result of our efforts, Sixt was equipped with direct and well-informed decision-making capabilities during the execution of redesigns and optimizations in the customer journey. By leveraging data-driven insights and actively involving stakeholders, we achieved notable improvements that enhanced the overall customer experience. This project exemplified the power of optimization methods and their ability to drive meaningful changes in a dynamic business environment.

"We are the music makers and
we are the dreamers of dreams."

MTLN Creative Services — Part of Meetelen Digital

"We are the music makers and
we are the dreamers of dreams."

MTLN Creative Services — Part of Meetelen Digital

"We are the music makers and
we are the dreamers of dreams."

MTLN Creative Services — Part of Meetelen Digital