Scotch & Soda
Building the Atelier for Scotch
Building the Atelier for Scotch
Building the Atelier for Scotch
I undertook an exciting project focused on establishing a new design system and optimizing the conversion rate for Scotch & Soda. This initiative aimed to enhance collaboration and streamline processes across marketing, design, and development teams. Furthermore, I took charge of researching and addressing issues, while designing effective solutions for both the B2C webshop and the B2B platform.
I undertook an exciting project focused on establishing a new design system and optimizing the conversion rate for Scotch & Soda. This initiative aimed to enhance collaboration and streamline processes across marketing, design, and development teams. Furthermore, I took charge of researching and addressing issues, while designing effective solutions for both the B2C webshop and the B2B platform.
I undertook an exciting project focused on establishing a new design system and optimizing the conversion rate for Scotch & Soda. This initiative aimed to enhance collaboration and streamline processes across marketing, design, and development teams. Furthermore, I took charge of researching and addressing issues, while designing effective solutions for both the B2C webshop and the B2B platform.
UX Research
CRO
Design System
Build an efficient design system for seamless collaboration and optimization.
To optimize workflow efficiency for the CRO streams, I introduced a huge update of the design system in Figma. This version incorporated the latest functionalities, enabling seamless collaboration and ensuring consistency in design elements across teams. Through extensive research, I identified pain points in the B2C webshop and the B2B platform. Leveraging this insight, I devised innovative solutions to enhance user experience and streamline operations.
By leveraging the latest functionalities in Figma, we empowered marketing, design, and development teams to work more efficiently and harmoniously. Moreover, by addressing and resolving key issues in the B2C webshop and B2B platform, we improved the overall user experience and conversion rate among many other metrics. This project highlights the significance of optimizing design processes and systems to drive enhanced productivity and customer satisfaction in the fashion industry. Including simplifying the complete return process for customers.
